I don’t know about you guys, but for me, the idea of getting my blog in front of as many eyes as possible is exciting! And of course, it takes a little effort. But what’s the point of putting all the effort into the words, if no-one’s going to actually read it!
For many of us, regardless of how tech savvy we are, the process of blogging takes a serious chunk out our lives. It’s one thing to come up with something fabulous and write it – in a short, snappy and compelling way – but then we’ve got to tell the world about it!
And frankly, unless you are communicating with your Facebook followers, titillating fellow Tweeters, increasing your You Tube profile and building your Linked In network every day– then you’re only doing half the job.
The way to do it effectively is by focusing your social media efforts. Keep your eye on the big prize and remember the final goal – global coverage and readers from every corner of the world!
Start by thinking about your blog in 2 stages.
Stage 1. Content
Make your blog relevant, newsworthy and topical. Give your title some oomph and pizzazz by using words that link it with whatever hot topics are trending in the world. Don’t be afraid to use buzzwords to improve your Google ranking, and make your blog more visible – that is what you are after visibility, which in turn will build your blog’s audience and allow it to develop wider attention.
Call to Action
It’s all very well to have followers, but you need to get them interacting. To do that, they need to be motivated and encouraged. It’s your role to get them fired up. Give them a reason to jump online to have their say, or contribute to a forum which will in turn, generate momentum. Create a ‘call to action’ element, use questions, provocative ideas, suggestions, hypotheticals and case studies. Incentify your followers by building in a competition element, or a ‘freebie’ component: offer a prize for the best comment, suggestion or idea.
Most importantly, ensure that the comment and forum facilities are user-friendly
Stage 2. Broadcast it
Now that you’ve written your fantastic blog, the challenge is to get the word out there, that means using every source at your fingertips: Twitter, Facebook and Linked In and of course, word of mouth email.
Add News to Your Blog
Once you’ve posted to it, keep your blog fresh by refreshing the content. Read up on relevant updates, and re-tweet to your followers, adding the latest headlines and linking it with current news, tweets, or other content with an embedded news widget or a small news ticker. For example, did you know that with a news, blog, or Twitter feed, you can make a news widget or news ticker?
Gain traffic to your blog with by your own RSS feeds, allowing others to use your feeds as content for their websites or to make widgets to allow easy distribution. You can source various apps that let you write posts, upload photos, edit pages and manage comment on your blog from your iPhone, iPad or iPod.
Finally, by implementing the above, what you are doing is simply drawing as many eyes to your blog as possible. If by some miracle you manage the Holy Grail – to ‘trend’ on Twitter – you are likely to capture the attention of the world media. If you can do that, the rest is easy.
And don’t worry if you’re the world’s most tech savvy person, once you get into the swing of it, the art of social media is a blogger’s dream.
Anything I’ve left out? If so, you know where to leave your comment…