If you have been wooing your business contacts across a host of hard-hitting social media platforms and established an infallible following, it could be time to maximise all your hard work with a complete schmooze-fest, and all the trimmings.
Here’s the scenario: You’ve worked hard to woo your business contacts, both here and abroad, intriguing potential pundits across the Blogsphere. Check! You’ve established an infallible following on the Twitterati and other social media platforms. Check! You’ve successfully built a rock solid community thanks to your social profile and lively bloggerisationisms. Check! Well done. Give yourself a gold-star!
But whatever it is you’re selling, the social media aspect is only going to take you so far. You need some face-time!
What is the best way to get in front of your pundits and dazzle them, thereby setting yourself apart from a zillion other faceless cyber-voices?
At this point a business trip seems like the most sensible move. Right?
During which time, you may think it is most effective to see all your prospects individually. That’s usually the best way to do it, right?
A diary crammed with dinners, drinks, lunches and brunches is fraught with problems, not the least of which you’ll run yourself into the ground trying to get from one appointment to the next, or end up with alcohol poisoning! Even worse, you may in your haste become tardy, turning up to appointments late, or even worse, without your most important materials and tools – and who hasn’t been guilty of that?
At a pinch you will be too strung out to be the all singing, all dancing, little ray of sunshine you had hoped to be; especially when you find yourself hosting the most important pitch of your life at a completely unsuitable venue. And I’m sure we’ve all been there, hearing those unspeakable words: ‘Oh I’m sorry, I didn’t realise you needed a power point!’
Far better to come up with a How-To-Wow plan and gather your most important and illustrious prospects. Because whatever brand you’re selling, you will do it far more effectively when you’re calling the shots. And you’re calling the shots when your clients come to you.
Just look at the advantages
You’re in control of your environment. You’ve decorated the venue with as much heart and soul as if it was your own wedding day, using the swishest venue and most spectacular backdrop. You’re in control of the mood, the music, the drinks, the lighting (always useful to have a lovely glow during your presentation). You’ve put yourself in the perfect position to showcase your brand as effectively as possible. Nothing is left to chance and more importantly, you’re not frazzled.
Your guests will see that you have made a capital E for Effort and attendance levels will be high, especially if you’ve hired a lovely room at the Wardorf with champagne and canapés!
Read about how to plan your live tour in part 2.